About Us
Our Identity,
Vision and Values
ioioKids is a cheerful and welcoming brand that believes playing is the best way to grow. More than selling toys, we create a universe of imagination and discoveries, where each product helps develop creativity, empathy and curiosity in children.
Development
Playing is learning with love
Affection
Connection between parents and children
Creativity
Limitless imagination
Accessibility
Good experiences for everyone
Vision
Make playing more magical, accessible and inspiring for all children, offering products with purpose, quality and joy.
Purpose
Create a universe of imagination and discoveries through a special curation of toys that combine design, purpose and fun, making every moment of play an opportunity for happy growth.
Learning by Playing
Each toy is carefully selected by child development experts. We stimulate creativity, logical reasoning, and social-emotional skills through products that transform play into meaningful learning.
Safety First
We only work with certified brands and non-toxic materials. All our toys strictly comply with European safety standards (CE). Because parents' peace of mind and children's safety are non-negotiable.
Sustainability that Educates
We believe that caring for children's futures also means caring for the planet. We prioritize toys made with certified wood, recycled materials, and sustainable processes. We teach environmental values from an early age.
